He’s quickly becoming one of the most clutch players in the game and the Blazers’ all-star point guard, Damian Lillard, has truly earned the rights to his very own signature sneaker set to be hitting game winners in his own signature sneaker. The Adidas D Lillard 1 was officially unveiled today, and you can look for them to pop up at retailers on February 6th, with a $105 price tag.
“My entire life I’ve dreamed of having my own signature shoe,” said Lillard. “I’ve worked so hard throughout my basketball career and with the support of my family, teammates and fans I’ve been able to get to a point where I’m fortunate enough to achieve that dream. Being in Portland and having such a great, close relationship with everyone at adidas and my fans really makes the shoe representative of who I am onand off the court.”
The D Lillard 1 features Lillard’s logo which consists of his initials, “DL,” fusing together to create a “0.” Of course, zero is Lillard’s number on court, which he chose to represent the letter “O” for the three places he’s called home: Oakland, where he grew up, Ogden, where he attended Weber State University, and current home state Oregon. The left side of the logo is a wing comprised of three stripes, a nod to the nickname of his group of closest friends and family, the “Fly Guyz.”
The midsole features full length adiprene+ cushioning for enhanced responsiveness and superior heel to toe transition. Lillard’s versatile style of play is supported by a TECHFIT tongue and inner booty that provide heightened comfort and fit.
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