concrete has designed Zoku, a new hotel industry brand facilitating global living and working for the travelling professional.
Zoku, which is Japanese for family, tribe, or clan, will disrupt and create a new category in the hotel industry. A home-office hybrid, also suitable for long stays.Zoku will have the services of a hotel and the social buzz of a thriving neighbourhood. Zoku will be a relaxed place to live, work and socialise with like-minded people while getting wired into the city.
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