Netflix may tackle piracy by lifting geographic restrictions on content, according to its CEO Reed Hastings.
Users are currently restricted to viewing only programmes made available in their own country, with some seeking ways around such blocks so that they can view content available abroad.
“The VPN thing is a small little asterisk compared to piracy,” Hastings told Australian press during a recent visit to launch the service.
“I’ve never seen anything like it where there’s no good internet [streaming] services for five years and then three, boom,” Gizmodo quotes him as saying.
“Piracy is really the problem around the world. The VPN scenario is someone who wants to pay and can’t quite pay. The basic solution is for Netflix to get global and have its content be the same all around the world so there’s no incentive to [use a VPN]. Then we can work on the more important part, which is piracy.”
While Hastings believes such a move could be beneficial, he admitted that the action would not end piracy overall.
“The key thing about piracy is that some fraction of it is because [users] couldn’t get the content. That part we can fix,” he said.
“Some part of piracy, however, is because they just don’t want to pay. That’s a harder part. As an industry, we need to fix global content.”
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