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Going Solo x The African Hip Hop Story

Editorial FeaturesLifestyle

In an entertainment industry where unrealised royalties, deprivation of ownership in intellectual property and financial stakes have become the order of the day for local musicians, up-and-coming rap artists are emerging as a force for change.

More and more artists in rap music are opting to forgo the “breakthrough contract” with a major record label and would rather forge their careers independently.

Refiloe Phoolo, better known as Cassper Nyovest, and Morgan van Staden, known as DJ Switch, are among those hip-hop artists who have entered the music industry as entrepreneurs, who view major recording companies as partners rather than bosses.

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