The Jordan Brand unveiled two retail experiences in New Orleans to celebrate NBA All-Star Weekend.
The first is the Flight Lab: the Footaction store at Canal St. and Bourbon St.r. Inside the store, consumers have the opportunity to experience unique interactions with hyper-realistic holograms of Jordan Brand athletes, and design their own Jordan shoe with members of the design team.
Crescent City Iron Works, the Jordan Brand’s bespoke boutique for consumers. The space features the Crescent City Gold collection, the brand’s pinnacle apparel assortment.
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