Manchester United seal world-record £600million Nike sponsorship deal

4 years ago by in Lifestyle, Sports

The Red Devils have secured an extension to their arrangement with the American sportswear giant and it’s nearly TREBLE their current deal

Manchester United are set to announce a world-record kit deal worth more than £600million.

The faltering Premier League champions will make a major statement that proves they are still the biggest name in world football by renewing an arrangement with shirt manufacturers Nike.

It will bank United more than £60million-a-year over the course of a decade-long agreement.

That is almost double the current best kit manufacturing deal, which sees Real Madrid earn £31million from their arrangement with adidas.

United currently have a deal with Nike worth £23.5million-a-season – less than Real, Arsenal, Barcelona and Liverpool.

But that 13-year agreement expires next year and, while the figures being demanded by the Old Trafford club were exceptional, there was no shortage of interest. Puma, Warrior and adidas all emerged to challenge Nike, but the Amercan giants were determined that United would not escape from their portfolio.

With a £35million-a-year short sponsorship deal with Chevrolet set to kick in next season , it is clear that United can ride out the financial problems caused by a failure to finish in the top four this season.

The two new cash streams will provide David Moyes with significant funds to challenge for the top players with sheer financial muscle, even if United drop out of the European elite.

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