If we’re to be honest, Australian menswear brand, NOIR, isn’t one that is “front of mind” for most denim heads. In fact, with the brand’s availability being limited to select retailers in their motherland, we’ll admit we had never, until now, had the pleasure of an introduction to their products.
Though little is publicly known about NOIR, through their various social accounts we’ve learned the brand maintains a simple two-pronged vision – each piece should be both timeless in design and long-lasting in durability. This is achieved through conscious, minimal aesthetics, as well as purposeful use of organic, natural dyes.
In terms of their selvedge denim, they’ve turned to a Japanese mill based in the popular Okayama prefecture. They claim the manufacturers they use are a third generation master craftsmen family, which heavily contributes to their product’s superior quality.
In terms of their raw denim offerings, they currently produce the Jean001 and Jean02. Sporting a slim straight fit, the Jean001 is available in indigo and black; both of which are constructed from a 13 Oz.broken twill denim sourced from Japan’s Okayama Prefecture.
As we discovered, the NOIR brand has a strong reputation for their attention to detail, thus it came as no surprise the Jean001 comes emblazoned with one of the most unique patches we’ve seen – one made from the scales of a shortbill spear fish, known in the land down under as a “Hebi”.
The rest of the JEAN001 is just as thoughtfully crafted. Gold donut buttons and copper rivets pay homage to the designers favorite pair of jeans – Levi’s 1944 and Big E 501. NOIR‘s signature rear-pocket stitching is also a refreshing and unique twist on other brands often unvaried designs.
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