Watch: adidas Originals | Sneaker Freaker visits South Africa

3 years ago by in Brand Feature, Style

Simon ‘Woody’ Wood can be defined by no singular descriptor, and is internationally recognised as a designer, writer, photographer, sneakerhead and founder of the global authority on sneaker culture – Sneaker Freaker. 

In September 2014, adidas Originals embarked on a mission to bring Woody to South Africa to gain exclusive insight into the local melting pot that is receiving an increasing amount of interest internationally. While here, he visited Cape Town and Johannesburg; the country’s biggest creative hubs, which together stand at the epicentre of a uniquely African movement.

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