The potential of crowdsourcing to radically change the way movies are financed has again been highlighted as independent filmmaker Zach Braff has raised more than $2 million on kickstarter, the second time that target has been passed in just six weeks.
Braff’s planned comedy Wish I Was Here, which he co-wrote with his brother Adam, was launched on kickstarter.com last Wednesday seeking to raise $2 million in 28 days. On Saturday morning, it passed that target. More than $2.16 million has been pledged to date, with 25 days of the campaign still left to run.
In March, writer-director Rob Thomas launched a similar campaign to raise $2 million for a big-screen adaptation of the TV series Veronica Mars. It reached that target within 10 hours, and went on to raise more than $5.7 million.
In the case of Thomas’ film, the spur was a promise by major studio Warner Bros to finance the film if Thomas could demonstrate the demand for it by raising $2 million from fans. In the end, almost 92,000 of them pledged amounts between $1 and $10,000.
Braff’s movie will differ in so far as it will be fully independent, and the first outing as director for the star of Scrubs since his 2004 debut Garden State – a break-out hit that had the added distinction of propelling indie band the Shins to prominence via its soundtrack.
Braff claims he was on the brink of signing ”a typical financing deal” that ”would have involved making a lot of sacrifices I think would have ultimately hurt the film” when Thomas’ campaign was launched. At which point he wondered ”what if there is a different way?”
Braff’s film, in which he will star, is the story of a struggling actor whose fantasies of being a
space knight are interrupted by the harsh reality of having to home-school his two children. It is slated to begin filming in August, with a reported budget of about $5 million.
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